Of brands use creators specifically to reach new audiences. Creators give brands access to communities they may struggle to reach through their own channels.
IAB, 2025For brands, business owners and agencies
Her audience skews exactly to the brief: 71% age 25–44 and 82% Twin Cities. Covers new openings weekly and can shoot and post same day.
Highest save rate on the list, which is what drives reservations. Skews slightly younger at 64% age 25–44, and reaches a sports crowd the others do not.
WHY INFLUENCER MARKETING?
Of brands use creators specifically to reach new audiences. Creators give brands access to communities they may struggle to reach through their own channels.
IAB, 2025Creators rank as the most trusted source among marketers surveyed about creator marketing. 44% ranked creators first, compared with 34% for social ads and 22% for celebrities.
NORTHWESTERN MEDILL, 2026Of brands say audience alignment is one of their top criteria when choosing creators. And 58% cite the creator’s reputation.
IAB, 2025Of brands surveyed run creator content in paid social advertising. Creator content is increasingly the creative brands use across paid media, not just something that lives on an influencer’s feed.
IAB, 2025Concepts designed for how creators actually create.
Build awareness and drive visits during a restaurant launch.
Capture real opinions and reactions from potential customers.
Showcase signature dishes through an authentic creator experience.
Demonstrate the experience and value customers receive at a specific price point.
Show off game-day outfits and team-inspired styling before kickoff.
Capture authentic fan content around games and sponsorship activations.
Build brand relevance through recurring sports commentary or analysis.
Take audiences inside a premium game-day or hospitality experience.
Drive awareness and sign-ups through an authentic creator experience.
Turn a creator’s audience into new customers through a branded, in-person fitness experience.
Build awareness and drive registrations for an upcoming event.
Put your product naturally into a local fitness community.
Showcase a destination through a relaxing, experience-led creator stay.
Demonstrate a product in a real Minnesota outdoor environment.
Help audiences discover places worth visiting across the state.
Showcase the complete guest experience through a creator’s stay.
Promote upcoming concerts, performances, and entertainment experiences.
Help parents discover family-friendly destinations and activities.
Position an event or attraction as part of a local itinerary.
Capture authentic attendee reactions and energy from the event.
Feature seasonal picks within a timely, locally relevant shopping story.
Incorporate a product naturally into a creator’s personal routine.
Drive discovery and foot traffic for Minnesota retailers.
Follow a creator through a real day with your brand woven into it.
Find out who is out there.
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